Bill Reed
Sales Manager and Business Consultant
Bill Reed is a Sales Manager and Business Consultant with more than ten years in tire industry B2B sales. He has built dealer networks across the Midwest, trained field teams for national brands, and grown territories by turning one-time accounts into lasting partnerships. He is based in Des Moines, Iowa.
The short version
Bill Reed moved into tire industry sales in 2014 as an account manager at Tire Associates in Sioux City, where he built wholesale dealer relationships across Iowa and Nebraska. From there he joined Eastern Iowa Tire in Des Moines, managing commercial accounts across three states, including large fleet customers. The work was always the same underneath: understand a dealer's business well enough to make it more profitable.
That approach carried him through four years as a brand field specialist and trainer for Falken and Dunlop, where he opened more than 500 new dealer accounts and trained incoming field specialists. He ranked third nationally for new dealer acquisition in 2020 and first nationally for new Falken Associate dealer sign-ups in 2021. Since 2022, he has consulted for dealers across more than thirty brands at U.S. AutoForce, posting year-over-year territory growth above 5% in his current market and above 10% in a previous one.
Reed treats consulting as a discipline of patience. He listens before he recommends, and he measures his own performance the same way he measures a dealer's: by whether the relationship is still growing a year later. "Every result, even a good one, is a chance to find the next improvement," is how he puts it, and it shows in how long his dealer relationships tend to last.